New Belgium rolls out canned ale
Rocky Mountain News
Originally published 12:08 p.m., May 20, 2008
Updated 12:08 p.m., May 20, 2008
Photo by New Belgium
New Belgium Brewing's new canning line rolled off its first aluminum cans of Fat Tire Amber Ale today.
The Fort Collins Brewer will distribute the cans to limited markets this summer, with cans arriving in Colorado stores by mid-June.
"We are looking forward to introducing our old friend, Fat Tire, in a brand new package," said Bryan Simpson, spokesperson for New Belgium, in a statement. "As we fire up the line for our initial runs, we are celebrating the new adventures of Fat Tire."
Distributing cans will continue to help lessen New Belgium's footprint by saving fuel during transport to other states by lightening the weight of the trucks. New Belgium has begun this process by using biodiesel in its Ft. Collins distribution trucks and in the trucks used during the Tour de Fat traveling events.
The cans, which are 100% recyclable, will feature Fat Tire's original watercolor artwork.
Post your comment
Registration is required. Click here to create your free user account, or login below.
Comments are the sole responsibility of the person posting them. You agree not to post comments that are off topic, defamatory, obscene, abusive, threatening or an invasion of privacy. Violators may be banned. Click here for our full user agreement.
May 20, 2008
6:40 p.m.
Suggest removal
WarrenJimmyBuffett writes:
Good. Now I can start shotgunning Fat Tire.
May 21, 2008
10:24 p.m.
Suggest removal
gethoht writes:
Plus they're great for camping because they're easy to crush and pack out. Way to follow Oskar Blues example. More good beer in a can.